Marketing Your Miami Home to Sell

810 Algeria AveGetting your Miami home sold requires more than placing a sign with a flyer box in the front yard, listing your home on the MLS, and praying to St. Joseph for luck.

As a home seller you deserve local expertise, as well as innovative strategic marketing fueled by the latest cutting-edge technology and true and tried old-school marketing methods.

The steps below outline a marketing plan that has proven to work. Each step of the marketing plan must be executed in order to sell your Miami home for the most money in the shortest amount of time.

Preparing Your Miami Home

Preparing your home to sell is not necessarily about design (although it does play some part). It’s more about removing obstacles to a sale and fixing problems that the next person (the buyer) doesn’t want to hassle with.

In short, your goal is to declutter, depersonalize, and fix the dated, damaged, and broken.

When you look around your home do you see chipped tile in the living room, peeling paint in the master bathroom, and rooms cluttered with bulky furniture that inhibit the buyer’s ability to envision your home as their new home?

If the answer is “yes!”, there’s work to be done before we can take professional photographs and expose your home to buyers online and in person.

Professional Photographs

If you’re thinking about selling your home, chances are good that you’ve started looking online for a new home to buy or rent and have noticed that most homes advertised online have mediocre photographs (I’m being nice) or none at all.

When the photographs used to advertise a home for sale make your eyes bleed, buyers move on to the next home in their online search.

We never let photographs be the reason someone passes on a home. Ever.

You only get one chance to make a first impression. Professional photographs guarantee that a buyer’s first impression of your home is positive and lasting.

Real Estate Video

Video provides buyers the best opportunity to experience your home virtually. It provides life-like walk-throughs of your home, allowing buyers to get a real sense of the property’s scale and flow.

We incorporate a professionally-produced video to showcase the beauty of your home.

Our tours are created to maximize public visibility of your home by integrating the video into YouTube, the #2 search engine in the world (right behind this other company named Google).

Digital Presence

Once we have the professional photographs and video, it’s time to spread the word that your home’s available for sale.

The first thing we do is craft an appropriate message and story that elicits emotion and offers a benefit to the buyer of your home.

We then list your home on the Multiple Listing Service (of course) and make sure your home’s presence is felt on the national real estate search giants –, and

YouTube, Craigslist, StreetEasy and other real estate search portals? Check.

Facebook, Twitter, Google Plus, Flickr and other social media sites where we actively engage with buyers, friends, “followers”, “fans”, and everyone else in between? Super check. This is where we create a “buzz” for your home. Someone always knows someone looking to buy a home. We want to make sure that certain someone discovers that your home is available for sale.

The six degrees of separation just got a little bit tighter.

Offline Marketing

No matter what socioeconomic position Americans hold, we all have one thing in common: mail. If you have an address, you receive mail. It’s that simple.

We design, professionally print, and mail jumbo, irregular-sized glossy postcards to over 4,000 of your closest neighbors introducing your home for sale.

At a time when others have abandoned good old-fashioned direct mail marketing, we’ve increased our direct mail marketing efforts tenfold.

One type of marketing (online) might be great for one segment of customers, and one particular method (print) might be great for another.

The idea is for everyone to receive the message that your home is available for sale.

Open Houses

Fun fact: less than 1% of homes purchased are found by the buyer at an open house.

Open houses do a better job of attracting buyer leads for us than they do in getting your home sold.

However, that doesn’t mean that we don’t introduce your home to real estate agents and brokers in the area.

We hold a Broker’s Open House the first Wednesday that your home is on the market. This Open House is meant to introduce your home to other real estate agents in the area.

We find that Broker Open Houses work best during the morning hours between 9:00am – 11:00am. We serve a light breakfast of fruit, yogurt, bagels, and coffee.

The Broker Open House is a great way for agents to preview homes for potential buyers. Seeing it in person keeps it top of mind and allows agents to match your home to a potential buyer.

These are just a few of the things we do to get your home marketed and sold. Properly executing the marketing plan takes knowledge, experience, creativity, and discipline – something we’re very familiar with.

Wanna talk to us about how we can help you sell your home or condo? Call us today at 305-731-2226 or shoot us an email to